Tuesday, February 21, 2012

billboard uses facial recognition

Can you imagine being targeted by specific ads based on your appearance?

Facial recognition billboard in UK
In London, England, citizens are finding out first-hand about this up-and-coming type of advertisement. This article found on Mashable discusses the revolutionary concept in which the billboard targets solely   females. With a 90% accuracy rate, a high-definition camera reviews a person's features and displays an ad about the struggles young girls face in developing countries.

The £30,000 billboard doesn't allow men to see the ad in order to show "a glimpse of what it's like to have basic choices taken away" (from the original PSFK article).

I, personally, do not like to be judged by any means based on my appearance...I cannot even imagine being judged gender-wise by a machine! The ad has great intentions, but also invades personal space. What facial features distinguish females from males? The concept of the advertisement is genius, yet something doesn't sit well with me knowing that a machine determines how I am targeted based on my looks.

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