|Facial recognition billboard in UK|
The £30,000 billboard doesn't allow men to see the ad in order to show "a glimpse of what it's like to have basic choices taken away" (from the original PSFK article).
I, personally, do not like to be judged by any means based on my appearance...I cannot even imagine being judged gender-wise by a machine! The ad has great intentions, but also invades personal space. What facial features distinguish females from males? The concept of the advertisement is genius, yet something doesn't sit well with me knowing that a machine determines how I am targeted based on my looks.